As we all know, we all need to start making sustainable choices for us and our planet. Both on a personal level but also as companies. Electrolux ambition is to be the most sustainable home appliance company in the world. In this campaign we want to help and inspire people to wash their clothes in a way that gives them a longer life. Because if we can make our clothes last, it's a small step to make our planet last too.
Our visual language communicates a combination of caring for the world we live in with caring for clothes, the values from our Swedish heritage, and our close connection to nature.