The Chase

Head & Shoulders Japan

To launch Head & Shoulders’ new line of products in Japan, we broke all the conventions in the category with a fast-paced, action-packed animated adventure that sheds light on male dandruff – a common yet stigmatized problem with a simple solution.

In this story, we’re introduced to the charismatic and suave Ando, the spy, as he is chased around the world by Detective Takashi and his henchmen, until he is finally captured. Asking how the detective constantly manages to find him, he learns that what gives him away really is his dandruff. But after using h&s, he once again manages to escape – this time without a trace.

This humorous story is the first installment in a series surrounding Ando and the core message: “Don’t let dandruff get in the way.”

Stay tuned for more!

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